Must A Wannabe Influencer Friend Cease Using Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed while eating. It feels invasive.

She also expects me to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I’m grateful that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

She will say, “OK, look happy!” and film me laughing with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a prop for her online persona.

The Defence: The Content Creator's View

I hope Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on social platforms who pull off that aesthetic of informal, self-made content creation.

Content creation is my interpretation of living actively: noticing the nuances, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a chance to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see the benefits the work we make together can get us: a foot in the door. I know not all people enjoys being on camera, but sometimes spontaneity is what makes material genuine. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my private videographer, but companions help each other in minor capacities. My assumption was filming a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion film you. I understand that it's her job, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everybody. It was kind she has assisted her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your friendship. Foster some real experiences, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their bond?

Scott Martinez
Scott Martinez

A digital strategist with over a decade of experience in media innovation and content marketing, passionate about driving online engagement.